Chinese New Year 2024

See how consumers and brands enter the Year of the Dragon.

Insights

Chinese New Year in Next Growth Cities

In 2012, we studied the celebration of Chinese New Year, setting out to explore two phenomena: the current role that brands play and the ways in which brands can enhance that role.

Read article

Dates with Destiny

The study deep dives into the psychology of e-commerce in China and explores how, for many shoppers, spending is intensely focused on key dates during newly created “shopping festivals”.

Download Report

Holiday Wrap 2023

Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond.

Watch

Brand Highlights

Global

Apple
Hong Kong, Singapore

McDonald’s
Global

Bulgari
China

Coca-Cola
Malaysia

L’Occitane
Global

Hennessy
Canada

Lancôme
Global

NARS
Global

MAC
Global

Johnnie Walker
Global

Clinique
Global

Estée Lauder
Global

Dior
Global

Disney
Australia

Koko Black
UK

Harry Specters
USA

Burdick
Global

Nike
China, Global

Adidas
Global

Lego
Global

Coach
Global

Dolce & Gabbana
Global

Ganni
UK, USA

Marni
Global

Kenzo
Thailand

SK-II
Global

Hugo Boss
Global

Nespresso
Global

ODM
UK

The Royal Mint
Global

Bottega Veneta
Global

Burberry
Global

Lowe
Global

Olivia von Halle
Global

Moncler
Global

Tommy Hilfiger
Global

Prada
Global

Maje
Global

Givenchy
Global

Harry Winston
Global

Blancpain
Global

Vacheron Constantin
Global

Tag Heuer
Global

Mulberry
Global

Moschino
Global

Gucci

Submit an ad or trend ›

11.11 Global Shopping Festival

11.11 Special Report

Alibaba discuss the 2023 results, technological advancements and brand innovations in Asia and beyond. We also hear from a UK health and wellness brand, now in its third year of 11.11, about their approach to the festival and its place within the brand ecosystem.

Listen here

Interview with Michael Evans

Join David Roth, WPP, in an interview with Michael Evans, President of Alibaba Group. They cover a range of topics from sustainable retail, to how 290,000 retailers and brands from right across the world participate in the 2022 festival and a lot more in between.

Watch here

Deep-dive into 11.11 and China Retail

The more you know about the 11.11 shopping festival, the more you realize how much there is to know.

Access insights

Chinese New Year 2024

Insights

Chinese New Year in Next Growth Cities

Dates with Destiny

Holiday Wrap 2023

Brand Highlights

Apple

McDonald’s

Bulgari

Coca-Cola

L’Occitane

Hennessy

Lancôme

NARS

MAC

Johnnie Walker

Clinique

Estée Lauder

Dior

Disney

Koko Black

Harry Specters

Burdick

Nike

Adidas

Lego

Coach

Dolce & Gabbana

Ganni

Marni

Kenzo

SK-II

Hugo Boss

Nespresso

ODM

The Royal Mint

Bottega Veneta

Burberry

Lowe

Olivia von Halle

Moncler

Tommy Hilfiger

Prada

Maje

Givenchy

Harry Winston

Blancpain

Vacheron Constantin

Tag Heuer

Mulberry

Moschino

Gucci

11.11 Global Shopping Festival

11.11 Special Report

Interview with Michael Evans

Deep-dive into 11.11 and China Retail

Share an ad or a trend